Marketing News

BRATZ X TYLA

A dream made reality for Afropop Star, Tyla! The Grammy award-winning artist recently unveiled a collaboration with Bratz for a collector’s doll. The doll’s release is a manifestation of a post shared via X in 2024, where Tyla expressed interest in a signature doll.

The Bratz x Tyla doll dons her distinctive braids while fashioning two looks unique to the artist, including her first MET Gala “Sands of Times” gown and a performance look.

The doll will officially launch in-person at a Bratz pop-up shop on July 24 in New York City with a guest appearance from the doll herself, Tyla, coinciding with her upcoming “A*Pop” album release.

GLOSSIER X THE NEW YORK STATE TOURISM BOARD

Glossier collaborated with The New York State Tourism Board for a limited edition apple-flavored lip balm, Balm Dotcom. The collaboration is an ode to the city Glossier calls home.

Officially launched on July 14, Glossier opened a special “Balmdega” pop-up shop inspired by New York City delicatessens and convenience stores. The pop-up includes exclusive merch as well as speciality and signature lip balms, all available until the end of August.

Glossier also furthered its campaign by collaborating with local businesses throughout the city, highlighting areas from the campaign as well as sharing staff favorites for potential visitors.

TIMBERLAND X JACQUEMUS

Timberland and JACQUEMUS have reunited for their second collaboration on Timberland’s classic boat shoe, “La Bateau”. The collab features JACQUEMUS’ signature vibrant color palette, “inspired by the beauty of the French lifestyle,” with colors including banana yellow and lagoon blue, enhancing Timberland’s staple designs.