Legacy Campaign: A Portrait of the American Dream

This tripartite collaboration between Ralph Lauren, Morehouse & Spelman Colleges unveiled a collection true to Ralph Lauren’s distinct polo aesthetic with coastal and collegiate inspirations.

The campaign featured a documentary-style short film, directed by Cole Brown, titled "A Portrait of the American Dream: Oak Bluffs." The short film celebrated African American heritage, particularly underscoring the significance of Oak Bluffs, Martha’s Vineyard, Massachusetts.

Finally, and most importantly, the team behind this project crafted an evocative campaign from conceptualization to completion. The story shared by the team felt somewhat introspective, reflecting the identities of each collaborative party. This campaign encapsulated the importance of history, heritage, and cultural camaraderie.