Marketing News

ONE&ONLY AESTHESIS X BURBERRY

Luxury Reimagined & Refashioned with One&Only Aesthesis and Burberry.

The duo recently collaborated for a full resort transformation, aiming to reimagine each visitor’s stay at the One&Only in Greece’s Athenian Riviera.

Burberry fused its signature House Check print with a cool turquoise colorway, refashioning the property’s pool, food truck, tennis, and paddle courts. The joint venture even provides guests with a private styling appointment at the local Burberry boutique ahead of arrival.

This collaboration takes an existing luxurious experience to new heights, providing guests with chic relaxation.

POLAROID V. AI

Polaroid recently launched a targeted global campaign against AI titled "The Best of Summer is Analog."

The campaign follows a growing anti-AI marketing trend as consumers begin to embrace more traditional media, considering AI’s environmental impacts.

The visuals for the campaign are displayed in major cities worldwide, from New York City to London.

EVIAN 200

Legacy water brand “evian” commemorated its 200 year anniversary by releasing 200 limited edition water bottle bags. The collectable bags were uniquely designed as evian collaborated with three of the UK’s brightest artists for distinct illustrations. The bags were designed by Ed Curtis, Hattie Stewart and Diana Al Shammari. evian also released the collaboration in time for Wimbledon, a longtime partner of the premium water brand.