Marketing News

DRAKE’S STRONG WOMEN, STRONGER DRINKS EVENT

Drake recently hosted his third annual “Strong Women, Stronger Drinks” event held at Casa Loma in his hometown of Toronto.

The invite-only soiree, inspired by a mid-2000s networking event “What Women Want,” celebrates women excelling in their careers. Champagne Papi honored the working women by giving away over $1 million in prizes, including cash, designer bags, and luxury cars.

This special event follows a series of other exclusive events hosted by Drake. Earlier this summer, the Iceman hosted Janice-only apology parties, which also provided ladies with an evening of fine dining, cash prizes, and networking.

KIM KARDASHIAN’S UPDATE

Kim Kardashian recently shared an UPDATE, literally. The media personality turned businesswoman launched a caffeine-free, zero-sugar, zero-calorie energy drink powered by paraxanthine (a caffeine alternative).

“UPDATE” is a joint effort between Kardashian, Daniel Solomons, and the Hess family, with Kardashian providing creative and marketing support.

PRADA BEAUTY X ZENDAYA

Zendaya has been named Prada Beauty’s newest Global Beauty Ambassador, becoming the face of Prada Paradoxe.

The collaboration celebrates complexity, a term embodied by the Emmy Award-winning actress. Upon the collab, Prada Beauty announced a new variation of the iconic Paradoxe fragrances: Prada Paradoxe Sweet Chemistry.