This campaign was initiated to announce the executive board for Culture Central. For this campaign, I creatively directed the photoshoot, hired a photographer, chose the color palette, posed each subject, and designed each graphic.

I then led the strategy for this campaign by writing copy and sharing via Instagram and LinkedIn in the form of reels and hard posts. Over nine days, the campaign amassed over 75,000 views and increased the Instagram account’s following by 104. Additionally, the posts led to an exponential increase in the organization’s LinkedIn following, engagement, and reach.